Kym Goodes from 3P Advisory, who facilitated guiding the development of this blueprint, presented to TWSA members at the State whisky and spirits conference.
Kym especially noted how wonderfully collegent this industry is.
* Here are some of my favourite highlights
HEIDI WEITJENS - FOUNDER, KING ISLAND DISTILLERY
*THE LARK LEGACY
"Like a fine spirit, it takes time for the distiller’s skills to mature. Like a fine spirit, it requires a blending of passion, skills and experience – and the guiding hand of others who have already trod what is a long and winding path to success.
Distilling is also about tradition. It’s a craft steeped in history but also driven by innovation. And, as the Lark distilling dynasty proves, there is family. For, in family, you find all those essential ingredients: passion, skills, experience, tradition, history, the innovation that a new generation brings, and the sharing of knowledge.
Bill and Lyn Lark lit the fire under the Tasmanian distilling industry in 1992 – the first licence to be granted in the state in 153 years.
Today the tradition continues with daughter Kristy Booth-Lark and son Jack sharing the passion and building on the history. "
* INDUSTRY BLUEPRINT STRATEGIC PRIORITIES
*Investing in our people
*Market expansion and growth
*Curating, protecting and enhancing our brand.....
"By embracing our unique Tasmanian qualities, we’re able to imbue our products with the essence of our seasons, the character of our places and the passion of the makers. Each distillery is an expression of the people that work tirelessly in the pursuit of something great, constantly inspired by their communities rich in other equally unique Tasmanian artisans. "
* INDUSTRY BLUEPRINT PREMIER’S FOREWORD
"It took a fishing trip in the remote lake district of Tasmania, surrounded by clean air, crisp water, a peat bog and a dram of f ine Scottish whisky, to kickstart Tasmania’s spirit industry.
Our clean air, water, and excellent local barley have made some of the world’s best whisky. Equally, Tasmania’s natural beauty and flora allow distillers to be exceptionally creative and utilise quality, local ingredients to produce their highly acclaimed gins.
This blueprint aligns with our framework for the Tasmanian Government to work with industry across four key trade priorities:
• building trade in key sectors
• showcasing Tasmania in priority markets
• supporting trade logistics and market access
• building the export capabilities of Tasmanian businesses.
The Tasmanian Government is committed to helping distillers take their products to the world.
We will continue to support diversification opportunities for our state and build industry capability so that Tasmania maintains trade growth and creates more jobs and investment in Tasmania for Tasmanians." Jeremy Rockcliffe Tasmanian Premier
"Tasmanian Distilled Spirits Industry Blueprint will help guide our whole industry to become environmentally sustainable, provide a safe environment for our workforce and visitors, while contributing to Tasmania’s economic and social fabric through exports and jobs growth." Cameron Brett, Spring Bay Distillery, TWSA President.
*"Every Tasmanian distiller is a walking story: tasting, trying, failing, trying again, and quietly making something extraordinary." TODD BABIACK, CEO BRAND TASMANIA
* INDUSTRY BLUEPRINT OUR STRATEGY
"Our Strategic Priorities
Strategic priority 1 – Investing in our people Strategic priority 2 – Market expansion and growth
Strategic priority 3 – Curating, protecting and enhancing our brand
Tasmania is globally renowned for premium new-world whisky and high-quality spirits production.
A Tasmanian spirts and whisky industry, renowned for quality, leading in economic, social & environmentally sustainable practices across the value chain.
How we work together
The industry works in a collegial and unified way to ensure shared benefit and an influential industry body."
*"The strength and value of our industry comes from our people – the distillery owners and their workforce, both direct and indirect. "
*"John Ibrahim Callington Mill Distillery founder, believed in Mark Kolodziej, a still maker and engineer, Kolmark, in north-west Tasmania.Despite him being a novice: he is quoted as saying “the beginning of wisdom is emptiness”. John's leadership and trust in people to innovate have provided the Tasmanian whisky producers with a solution to keep up with industry demand"
*LARK LIVING LEGENDS
*"Distilling is also about tradition. It’s a craft steeped in history but also driven by innovation. And, as the Lark distilling dynasty proves, there is family. For, in family, you find all those essential ingredients: passion, skills, experience, tradition, history, the innovation that a new generation brings, and the sharing of knowledge."